Appfire
Senior designer
Premium visual identity for product solutions
The challenge
Previous visual representations of Appfire solution bundles relied on highly abstract graphics that failed to anchor the user in the actual product context. The challenge was to resolve this disconnect by introducing tangible product details, without creating dense, literal UI mockups that would clutter hero sections and compete with the surrounding marketing collateral.
The solution
I engineered a precise visual compromise by extracting the core functional mechanics of the products and translating them into a highly stylized, premium aesthetic. This approach successfully communicated the software's capabilities while maintaining a lightweight visual footprint. I distilled complex data structures into clean, floating UI panels, providing immediate context for the solution bundles without overwhelming the viewer. To elevate the perceived enterprise value, I designed a dramatic, dark-themed visual environment utilizing glassmorphic surfaces and targeted glow effects, ensuring the assets seamlessly integrate into the high-level marketing architecture.
Appfire
Senior product designer
Atlassian cloud migration registration campaign
The challenge
With the entire Atlassian ecosystem moving to the cloud and sunsetting Data Center setups, Appfire faced a critical risk of losing its existing customer base due to friction, poor timing, or inappropriate execution of the migration process. The challenge was to strategically position Appfire as the essential middle layer in this transition, intercepting uncertain users and proving that our proprietary tools were necessary to assess readiness and execute a secure, successful migration.
The solution
I designed a comprehensive, multi-channel campaign architecture that visually positioned Appfire as the definitive migration authority, strictly adhering to complex enterprise brand guidelines while introducing a bespoke, premium aesthetic. I executed a complete suite of assets, centering around a dedicated website migration hub. To drive continuous engagement, I structured a complex email campaign consisting of 15 unique emails distributed across 5 targeted user tracks, visually aligned with a widespread multichannel display ad campaign. Furthermore, I designed a practical app strategy kit — featuring a comprehensive PDF guide, an interactive Excel sheet, and an infographic – transforming abstract migration concepts into tangible, actionable steps for the end user.
Appfire
Senior motion designer
Appfire corporate video
The challenge
Synthesizing people, product context, company culture, and corporate achievements into a single video traditionally results in a bloated, unfocused montage. The objective here was to bypass that generic format and engineer a premium, high-tempo visual narrative. The execution demanded strict compliance with existing Appfire brand guidelines while fundamentally repositioning the company as the definitive technological leader and the primary driver of industry innovation.
The solution
I abandoned standard corporate transitions in favor of a spatially dynamic, cinematic architecture. By employing advanced shape and frame animation techniques, I used light and motion as structural tools to visually frame Appfire as the focal point of the industry. This controlled pacing ensured that heavy contextual information—such as internal culture and technical achievements—was delivered efficiently without sacrificing the modern, razor-sharp aesthetic required by the brief.
Appfire
Design Lead
Strategic event branding, AI-driven key art and creative supervision
The challenge
Appfire required a high-impact, enterprise-grade brand narrative to align both global employees and external partners around a major strategic pivot towards the future. The challenge was about executing the "Blaze 2026" theme across a dual-audience event experience under tight deadlines, ensuring brand consistency while visually communicating market leadership and collective forward momentum.
The solution
Driven by a highly optimized iterative process, I architected a hybrid creative pipeline intentionally blending emerging generative AI workflows with rigorous traditional design refinement. This approach successfully accelerated visual ideation and delivered the cohesive "Blaze the trail" brand identity, uniting global stakeholders across a high-volume, multi-platform physical and digital event experience. I directed the end-to-end visual lifecycle from initial conceptual iterations into full production, seamlessly adapting the core narrative across digital touchpoints and extensive environmental print. Additionally, I guided motion design for the event's high-impact animated opener, uniquely leveraging AI tools to establish perfect audio timing and flawlessly sync musical cues with the on-screen action.
Hoxby
Senior visual designer
Global visual operations
The challenge
Executing high-stakes visual collateral for enterprise clients like Merck, Unilever, and AIA requires strict adherence to rigid, multi-layered brand systems. Within Hoxby’s fully remote, asynchronous operational model, the primary friction was scaling production without introducing quality decay. The work required translating complex corporate guidelines into localized print, event, and digital assets across tight international timeframes, where any misstep in layout, typography, or print preparation caused costly review bottlenecks.
The solution
I developed a modular visual workflow that broke down restrictive brand rulebooks into adaptable, high-efficiency production templates. By establishing strict grid structures, typographic scales, and asset libraries tailored to each corporate account, I streamlined the execution of both digital campaigns and high-spec print materials—such as Merck’s annual gala collateral and Unilever’s regional publications. This approach eliminated visual fragmentation, cut down review cycles, and guaranteed zero-defect delivery under strict asynchronous constraints.
Mielżyński
Lead product designer
AR scanner product design and e-commerce architecture
The challenge
Operating across three premium physical wine bars with a rotating inventory of over 700 wines and no printed menus, the client required a comprehensive digital transformation. The operational bottleneck was conceptualizing an AR wine label scanner and scaling it into a fully integrated omnichannel e-commerce ecosystem.
The solution
Directed a cross-functional team to architect a unified AR and e-commerce ecosystem. By engineering a centralized API infrastructure, I synchronized native applications and the web platform, streamlining the customer journey and automating internal employee workflows.
DocSecure
Lead product designer
GDPR-compliant file sharing – UX design & product architecture
The challenge
Sensitive HR and payroll documents were being shared with hundreds of international employees through insecure workarounds — password-protected ZIPs, direct email, and third-party services like Dropbox and WeTransfer. None guaranteed GDPR compliance or gave recipients verifiable proof that their files hadn't been accessed by anyone else before delivery. The challenge was to design a first-principles solution: a secure, compliant, and effortless document delivery platform that could scale across international markets.
The solution
I designed the complete UX and UI of DocSecure from scratch and supervised the development team throughout the build. The platform's 2-level encryption, two-step verification, and file locking made compliant document delivery effortless for non-technical users. It became ARPI's standard delivery solution across all international markets — and its scalable architecture enabled ARPI to sell it as a subscription-based SaaS module to other companies, transforming what began as an internal tool into an independent, scalable revenue stream.
